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| Newsletter Lancel n?1
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Community > Other
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Location : Kuwait Kuwait Salmiya
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Newsletter Lancel n?1 |
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| Date Listed: |
Nov 22, 2009 , 115 weeks ago
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A contemporary Classic language can embrace a wider era; one that takes in Lancel's history but also its FUTURE. Rather than the radicalismn of design, the choice is therefore one of continuity and TIMELESSNESS.
This is an INVITING SPACE, where luxury is discreetly present and the products are shown in disciplined profusion, with furnishing that play on preciousness and generosity.
A delicatessen, a hotel lobby, a jeweller's, a mansion house, or something of all four...
This sis not just a place to look, but a place TO FEEL AND TO BE. Distinct "moments" connect in a perambulation, a leisurely discovery that is interspersed with opportunities to stop, to sit or to browse Lancel's history.
All is not revealed at first glance. The impression is one of gradual discovery of being able to take one's time, to soak up the atmosphere and VISIT, not simply buy.
The same presentation tables and private spaces as in a jeweller's, "bookcases" whose doors slide open to reveal more products, different colours, vast mirrors in which to observe oneself, chairs and sofas tucked away to mull over one's decision, everything is in place to make each purchase a moment of comfort and significance.
The boutique becomes am immersion in the world of Lancel, with lethergoods, of course, but also illustrations of everything the brand embodies: its history and axpertise, its choices and uniqueness. Anecdotal or iconic, curious or simply beautiful, vintage products are a part of this while experimental designs show Lancel's energy in inventing the future.
This CONCEPT expresses an image beyond fashion. Its purpose is not to dazzle but to create a mood of CLASSIC REFINEMENT in which the intrinsic and creative quality of Lancel products is immediately felt. It stands aside from fashions and trends to instil a more serene and lasting relationship with hitory and time.
Lancel collection in Kuwait is availbale at Al Ostoura Shop, Sahab Tower, Salhiya Complex, Kuwait City with telephone number 965 2246 7871 / 2. E-mail info@alostoura.com |
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| Newsletter Lancel n?1
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November 22, 2009, 2:24 am
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